The Triennale di Milano, 70th anniversary of Coop Brand

Xilografia set up the Exhibition curated by G. Iacchetti and F. Picchi, as per a M. Ragni and M. Sorrentino project. Interactive structures able to lead visitors through entertaining experiences.

Tales of interactive experiences

Xilografia worked to create interactive installations for visitors who want to try them: public takes part to such exhibition making a “shopping basket” full of values.

Coop_70. Canned values

For the 70th Anniversary of the brand, Coop chose the Triennale to collect and exhibit choices, values and good habits that give to the Coop products a unique and distinctive aspect into the Italian scene. The Exhibition carries the visitors through seven different stops of a “real imaginary trip”.